If you respond to an ad like this one...

YOU COULD GET
SCAMMED!!!

NordiCaLite is not a real weight-loss product.

The ad is a fake, posted by the Federal Trade Commission to raise awareness about the false and deceptive advertising claims made by many so-called "weight-loss" products.

DON'T BE A VICTIM OF
WEIGHT-LOSS SCAMS!

• Claims for diet products and programs that promise effortless weight loss are false.

• To lose weight, you have to lower your intake of calories and increase your physical activity.

• As a rule, the faster you lose weight, the more likely you'll gain it back. Unless you're under a physician's care, don't go for programs that promise quick weight loss.

• Claims that you'll keep weight off permanently or for a long time usually are baloney. To maintain weight loss, change how you eat and how much you exercise.